For Oh My God Mother s pop-up store concept, we drew direct inspiration from their signature product – fresh cakes adorned with luscious, dripping cream. This core element informed our entire spatial design language.
The defining feature is our bold use of red, which serves two strategic purposes. First, it creates a striking visual anchor in an already vibrant retail environment crowded with compelling storefronts. Second, the vivid red provides a dramatic contrast to the pure, creamy whites of OMGM's pastries, making the products themselves appear even more tempting and fresh.
We approached the façade design. This distinctive architectural gesture helps the store protrude from the streetscape, capturing attention amidst the busy retail environment.
The result is a pop-up store design that doesn't just display OMGM's products – it embodies them. The space becomes a representation of their brand identity, creating an immersive experience that draws customers in while standing out in a competitive retail landscape.
Kommentare